This platform uses AI to analyze player data and recommend actions designed to improve payer conversion and engagement. By optimizing pricing and personalizing offers in real-time, the platform aims to increase player retention.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CCFounders
Product
Problem
Mobile game publishers and wireless carriers face challenges in optimizing pricing and offers to maximize revenue and player engagement. Inconsistent pricing across different regions and a lack of personalized offers can lead to missed revenue opportunities and decreased player retention.
Solution
Wappier provides an AI-powered revenue management platform that analyzes billions of data points daily to deliver the next best price, offer, and action to each player. By creating digital twins of each customer's consumer base through Large Quantitative Models (LQMs), Wappier enables real-time predictive insights and dynamic influencing of consumer behaviors. The platform optimizes in-app purchase prices on a per-country basis, personalizes special offer prices, and targets customers with optimal offers and creatives at the right time.
Target Audience
The primary customers are mobile game publishers, app developers, and wireless carriers looking to optimize revenue, increase player engagement, and maximize customer lifetime value.
Features
- AI-powered engine analyzes billions of data facts daily using Large Quantitative Models (LQMs)
- Global Pricing optimizes in-app purchase prices per country based on macroeconomic data and local purchasing power
- Promotional Pricing uses machine learning to predict each customer’s price sensitivity and likelihood to purchase
- Next Best Action targets customers with the best offer, copy, tone, and design for promotional assets
- Cloud-based platform provides insights into player behavior and spending patterns
- Integrates with Google Play