Wantent provides an AI‑driven platform that captures real‑time facial movements, micro‑expressions, and gaze to quantify up to 20 emotions and four attention types in audiences. By converting these subconscious cues into unbiased, granular reports, the service helps brands, agencies, and creators optimize creative assets, media targeting, and conversion performance.
Funding
$550K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
GFFounders
Product
Problem
Marketers, creators, and researchers often rely on self‑reported surveys or limited metrics that fail to capture genuine audience reactions, leading to inaccurate insights and suboptimal media performance.
Solution
Wantent offers an AI‑driven analysis platform that measures real‑time facial movements, micro‑expressions, and gaze to identify up to 20 emotional states and four attention types. By processing these subconscious cues, the system provides unbiased, granular data on how audiences feel and engage with content such as ads, videos, speeches, or product designs. The platform delivers automated reports that highlight moments of high or low engagement, empathy levels, and content attribute mappings, enabling users to refine creative assets, optimize targeting, and improve conversion outcomes. Integration-friendly dashboards and recommendation engines help translate emotional insights into actionable strategies for better business results.
Target Audience
Primary customers include brands, research agencies, content creators, political campaigns, media companies, and consultancies that need precise audience emotion data to guide creative and strategic decisions.
Features
- Real‑time tracking of 20 distinct emotions and four attention categories using computer‑vision AI
- Pose and gaze detection to assess viewer focus and engagement depth
- Empathy and sentiment mapping across content timelines to pinpoint emotional peaks and drops
- Automated content attribute analysis linking visual elements to emotional responses
- Insight reports with actionable recommendations for creative optimization and media targeting
- Compatibility with advertising, video, news, packaging, and digital/social assets