WANNA is an augmented reality platform that enables virtual try-on experiences for fashion items, utilizing 3D modeling and markerless AR technology to provide realistic visualizations of products. This approach enhances online shopping by allowing customers to assess fit and style, thereby reducing return rates and increasing purchase confidence.
Funding
$2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online fashion retail often suffers from low customer confidence due to the inability to assess product fit and appearance before purchase. This leads to high return rates and increased logistical costs for retailers, while customers experience dissatisfaction and inconvenience.
Solution
WANNA provides an augmented reality (AR) and 3D technology platform that enables virtual try-on experiences for fashion items directly within e-commerce environments. Using 3D modeling and markerless AR, the platform allows customers to realistically visualize how shoes, bags, jewelry, watches, scarves, and clothes will look on them. This interactive experience enhances customer engagement, increases purchase confidence, and reduces the likelihood of returns by providing a more informed buying decision. The platform supports integration across various digital marketing channels, including websites, social media, and in-store installations.
Target Audience
The primary target audience includes fashion brands and retailers seeking to enhance their online customer experience, reduce return rates, and increase sales conversions, as well as consumers who desire a more interactive and confident online shopping experience.
Features
- Realistic virtual try-on for footwear, bags, jewelry, watches, scarves, and clothing using AR technology
- 3D product visualization, allowing customers to explore details and interact with items
- Web integration for use in marketing campaigns and social media
- Virtual try-on mirrors and stations for personalized in-store experiences
- Compatibility with iOS devices via Wanna Kicks app
- Digital marketing and 3D advertising solutions, including 3D ads for paid media
- Tools for generating 2D images and videos from 3D models for e-commerce listings and marketing content