WalletFi provides a transaction enrichment API and a white-label subscription management application that enhance raw transaction data with recurring subscription and bill payment information. This technology enables community banks, credit unions, and fintechs to better understand customer spending behavior and create personalized engagement opportunities.
Funding
$110K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Community banks, credit unions, and fintechs often lack comprehensive insights into their customers' recurring subscription and bill payments, hindering their ability to understand spending patterns and offer personalized services. Raw transaction data is difficult to parse and categorize, making it challenging to identify subscription services and predict future spending.
Solution
WalletFi provides a transaction enrichment API and a white-label subscription management application that enhance raw transaction data with recurring subscription and bill payment information. The API distills messy transaction data and translates it into actionable insights, enabling financial institutions to better understand customer spending behavior and create personalized engagement opportunities. The white-label application allows banks and credit unions to offer their customers a branded subscription management tool, increasing customer loyalty and engagement. WalletFi's solutions enable targeted marketing campaigns and personalized financial advice based on enriched transaction data.
Target Audience
WalletFi primarily targets community banks, credit unions, and fintech companies seeking to enhance their understanding of customer spending and offer personalized financial services.
Features
- Transaction enrichment API that identifies and categorizes recurring subscription and bill payments
- White-label subscription management application for customer-facing subscription tracking and management
- Transaction analytics dashboard for visualizing customer spending patterns and subscription trends
- Personalized engagement opportunities based on enriched transaction data
- Integration with existing banking platforms and core systems