Wallet Ads enables brands to deliver push notifications through native mobile wallet passes (Apple Wallet, Google Pay) without requiring an app install. The platform uses geo‑fencing and time‑based triggers to send encrypted, privacy‑first offers, loyalty rewards, and event reminders, and provides real‑time analytics and an API for campaign management. Revenue is based on per‑delivery and performance fees.
Funding
Funding not disclosed
Founders
Product
Problem
Brands need a persistent, privacy‑preserving channel to reach consumers on mobile devices without requiring a dedicated app, yet existing push or SMS solutions lack geo‑awareness and generate high user fatigue. This limits the effectiveness of time‑sensitive promotions, loyalty incentives, and event communications.
Solution
Wallet Ads turns the native mobile wallet (e.g., Apple Wallet passes) into an always‑on brand channel. Advertisers upload a branded wallet pass that can receive push notifications triggered by the user’s location, time window, or event status. The platform delivers geo‑fenced offers, loyalty rewards, ticket reminders, and other time‑limited messages directly to the wallet interface, eliminating the need for app installs and reducing noise. All communications are encrypted, and no personally identifiable data is collected, ensuring compliance with privacy regulations. Campaign performance is tracked in real time, with dashboards that expose delivery, open, and conversion metrics for optimization. An open API lets brands programmatically create, schedule, and manage campaigns at scale.
Target Audience
Primary customers are retailers, consumer‑packaged‑goods brands, restaurant and QSR chains, event organizers, digital content creators, and travel/hospitality operators seeking direct, location‑aware communication with their customers.
Features
- Native wallet pass integration (Apple Wallet/Google Pay) with zero‑install push capability
- Geo‑fencing engine that triggers notifications based on GPS proximity or beacon signals
- Time‑bound offer scheduling for flash discounts, loyalty points, and event reminders
- Embedded QR‑code generation for in‑store combo deals and ticket validation
- Real‑time analytics dashboard exposing impressions, click‑through, and conversion rates per campaign
- RESTful API and SDKs for automated campaign creation, audience segmentation, and reporting
- Privacy‑first architecture: no personal data stored, end‑to‑end encryption, GDPR‑compatible consent flow
- Multi‑industry templates for retail, CPG, QSR, events, content creators, and travel/hospitality