Wallbid is an embedded insurance enabler that provides a full-stack middleware platform, AI-powered claims automation, and a marketplace dealing room for distributing insurance products at the point of sale. The platform translates insurer product specifications into Insurlet DSL, a proprietary domain-specific language, enabling new products to go live online within days. Wallbid serves distributors across banking, retail, mobility, telecom, travel, and utilities, as well as insurers seeking faster time-to-market and automated workflows.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional insurance distribution relies on separate, manual processes that are disconnected from the customer's purchase journey, leading to low uptake, high acquisition costs, and slow product launches. Insurers struggle to reach new audiences through digital and affinity channels, while distributors miss out on revenue opportunities and customer loyalty benefits that embedded protection could provide.
Solution
Wallbid provides a full-stack embedded insurance platform that integrates insurance products directly into any digital ecosystem, including web apps, mobile apps, and in-store systems. The platform translates insurer product specifications into Insurlet DSL, a proprietary domain-specific language, making any insurance product available for online distribution within days. Wallbid offers a zero-code widget, REST and GraphQL APIs, automated workflow pipelines, and a Policy Center for managing policies, payments, and reports. The platform also includes AI-powered claims automation from first notice to settlement, plus a marketplace dealing room that facilitates matchmaking between insurers and distributors for large-scale product distribution.
Target Audience
Primary customers are insurers seeking faster product launch and lower distribution costs, and distributors across banking, retail, mobility, telecom, travel, and utilities sectors that want to embed insurance into their customer offerings.
Features
- Insurlet DSL, a proprietary domain-specific language that translates insurance product specifications into deployable digital products within days
- Zero-code embeddable widget with customizable styling for seamless integration into web and mobile apps
- REST and GraphQL APIs acting as a headless Policy Administration System for insurers, agents, and brokers
- Wallbid Pipelines for defining event-triggered workflows with webhook fan-out to third-party systems
- AI-powered claims automation platform covering the full claims lifecycle from first notice to settlement
- Application-layer AES-256 encryption, TLS 1.2+ in transit, and OIDC authentication with SSO, LDAP, and Active Directory support
- Marketplace dealing room for browser-based matchmaking between insurance supply and distribution demand