Wake provides integrated digital solutions for e-commerce, including a high-performance platform for managing online sales, customer experiences, and influencer marketing. The company addresses the challenges of customer engagement and retention by offering tools that enhance omnichannel interactions and data-driven insights across the entire customer journey.
Funding
Funding not disclosed
Founders
Product
Problem
Many retailers and manufacturers struggle to create cohesive and personalized customer experiences across multiple online channels. Siloed systems and a lack of unified data hinder their ability to effectively engage customers, leading to decreased retention and lost sales opportunities.
Solution
Wake provides a suite of integrated digital solutions designed to unify and enhance the customer journey for e-commerce businesses. The platform encompasses three core areas: Wake Commerce, a high-performance e-commerce platform; Wake Experience, a digital experience platform leveraging behavioral intelligence; and Wake Creators, a marketing platform connecting brands with influencers. By integrating these solutions, Wake enables businesses to build, manage, and analyze every stage of the customer lifecycle, from initial attraction to long-term loyalty, delivering personalized experiences across all touchpoints.
Target Audience
Wake primarily targets medium to large-sized retailers and manufacturers seeking to improve customer engagement, personalize experiences, and drive sales growth through an integrated digital platform.
Features
- **Wake Commerce:** A flexible and scalable e-commerce platform with native omnichannel capabilities, robust infrastructure, and specialized support.
- **Wake Experience:** A customer data platform (CDP) that uses behavioral intelligence (BeMax) to create omnichannel experiences via email, WhatsApp, push notifications, SMS, and onsite messaging.
- **Wake Creators:** A marketing platform with a large database of influencers in Latin America, offering real-time campaign tracking, personalized segmentation, and AI-powered influencer matching.
- **Actionable Data Platform:** Provides a unified view of customer data to improve experiences across all channels.
- **Behavioral Targeting (BTG):** Captures user behavior on websites and apps to trigger personalized messaging.
- **Automated Communication:** Automatically sends communications based on user behavior, including abandoned cart recovery.