Wake
Wake provides integrated digital solutions for e-commerce, including a high-performance platform for managing online sales, customer experiences, and influencer marketing. The company addresses the challenges of customer engagement and retention by offering tools that enhance omnichannel interactions and data-driven insights across the entire customer journey.
- Advertising Technology
- Data & Analytics
- Commerce & Shopping
- Enterprise Software
- Software Only
Funding
Funding not disclosed
Founders
Product
Problem
Many retailers and manufacturers struggle to create cohesive and personalized customer experiences across multiple online channels. Siloed systems and a lack of unified data hinder their ability to effectively engage customers, leading to decreased retention and lost sales opportunities.
Solution
Wake provides a suite of integrated digital solutions designed to unify and enhance the customer journey for e-commerce businesses. The platform encompasses three core areas: Wake Commerce, a high-performance e-commerce platform; Wake Experience, a digital experience platform leveraging behavioral intelligence; and Wake Creators, a marketing platform connecting brands with influencers. By integrating these solutions, Wake enables businesses to build, manage, and analyze every stage of the customer lifecycle, from initial attraction to long-term loyalty, delivering personalized experiences across all touchpoints.
Target Audience
Wake primarily targets medium to large-sized retailers and manufacturers seeking to improve customer engagement, personalize experiences, and drive sales growth through an integrated digital platform.
Features
- **Wake Commerce:** A flexible and scalable e-commerce platform with native omnichannel capabilities, robust infrastructure, and specialized support.
- **Wake Experience:** A customer data platform (CDP) that uses behavioral intelligence (BeMax) to create omnichannel experiences via email, WhatsApp, push notifications, SMS, and onsite messaging.
- **Wake Creators:** A marketing platform with a large database of influencers in Latin America, offering real-time campaign tracking, personalized segmentation, and AI-powered influencer matching.
- **Actionable Data Platform:** Provides a unified view of customer data to improve experiences across all channels.
- **Behavioral Targeting (BTG):** Captures user behavior on websites and apps to trigger personalized messaging.
- **Automated Communication:** Automatically sends communications based on user behavior, including abandoned cart recovery.