WAJ is an AI-powered business management platform that helps salons, spas, barbershops, and clinics across the Middle East streamline bookings, sales, and growth in one unified system. The platform integrates with WhatsApp, Google Reserve, and POS devices while offering zero-commission pricing, smart automation that saves over 10 hours weekly, and analytics dashboards for business performance tracking. Trusted by more than 500 businesses, WAJ includes features for staff management, inventory, payments, marketing, and CRM without hidden fees.
Funding
Funding not disclosed
Founders
Product
Problem
Salons, spas, barbershops, and clinics in the Middle East often juggle multiple disconnected tools for bookings, payments, marketing, and customer management, leading to operational inefficiencies and lost revenue. Many booking platforms also charge commissions per transaction, eating into business profits, while business owners lack consolidated data to make informed decisions about growth and client retention.
Solution
WAJ provides an all-in-one AI-powered business management platform that unifies bookings, staff scheduling, inventory, payments, marketing, website management, accounting, and CRM in a single system. The platform integrates seamlessly with WhatsApp, Google Reserve, Google Ads, and Meta Pixel, enabling businesses to manage their entire workflow without switching between tools. Smart automation features reduce manual administrative work by more than 10 hours per week, while built-in analytics dashboards visualize business performance, evolving costs, new and retained customers, website visits, and marketing insights. WAJ operates on a zero-commission model, allowing businesses to keep 100% of their revenue from every booking or transaction with transparent, no-hidden-fee pricing.
Target Audience
Primary customers are salons, spas, barbershops, beauty clinics, and multi-location chains across the Middle East, with a presence in 15+ countries and a user base of over 500 active businesses.
Features
- Zero-commission booking and transaction processing with transparent pricing and all features included from day one
- WhatsApp integration for client communication, appointment reminders, and marketing campaigns
- Google Reserve, Google Maps, and Google Ads integration for online booking and local search visibility
- AI-powered automation that saves 10+ hours per week on administrative tasks
- Data analytics dashboards showing business performance, customer retention, website traffic, and marketing ROI
- POS device, receipt printer, and barcode scanner compatibility for streamlined in-store operations
- Website embed functionality and Meta Pixel integration for marketing and conversion tracking
- Staff management, inventory tracking, and payment processing tools built into the platform