Waiv provides a checkout integration that uses a real‑time engine to select the optimal payment card for each shopper, boosting authorization success and reducing cart abandonment. The plug‑in works with major e‑commerce platforms, automatically validates card data and routes transactions through the best processor, delivering higher conversion and revenue for online retailers.
Funding
Funding not disclosed
Founders
Product
Problem
Online merchants often experience cart abandonment and lost revenue due to payment card declines, which can result from mismatched card types, outdated card information, or suboptimal routing through payment processors.
Solution
Waiv offers a checkout integration that dynamically selects the most suitable payment card for each shopper in real time. By analyzing the shopper’s profile, card eligibility, and issuer preferences, the platform routes the transaction through the optimal card, improving authorization success rates. The solution works as a plug‑in for e‑commerce platforms, requiring minimal configuration while operating transparently to the consumer. Higher approval rates translate into increased conversion, average order value, and overall merchant revenue without altering the checkout experience.
Target Audience
Waiv is aimed at online retailers, marketplace operators, and subscription services that process high volumes of checkout transactions and seek to improve conversion and reduce payment declines.
Features
- Real‑time card selection engine that matches shoppers to the highest‑success‑rate payment card
- Seamless API or plugin integration with major e‑commerce platforms and shopping carts
- Automatic card data validation and updates to reduce declines caused by expired or incorrect information
- Analytics dashboard showing authorization rates, decline reasons, and revenue impact
- Compatibility with multiple payment processors and support for tokenized card data