naano operates a marketplace that matches SaaS companies with LinkedIn micro‑creators who can produce authentic B2B marketing content. Brands browse creator profiles, commission tailored posts, and track performance, while creators earn revenue by monetizing their influence on the platform. The service is GDPR‑compliant and designed to streamline influencer collaborations specifically for the SaaS sector. It enables faster campaign rollout without needing agency intermediaries.
Funding
Funding not disclosed
Founders
Product
Problem
Many SaaS companies lack efficient ways to discover and engage LinkedIn micro‑creators who can produce authentic B2B marketing content. At the same time, these creators often have no dedicated platform to monetize their professional influence. The disconnect leads to costly outreach, low‑quality content, and missed revenue opportunities.
Solution
Naano provides a two‑sided marketplace that connects SaaS brands with vetted LinkedIn micro‑creators. Brands can browse a curated pool of niche creators, filter by industry, audience size, and content style, and initiate collaborations through a single interface. Creators receive a streamlined onboarding flow, profile management tools, and built‑in payment processing to monetize their posts. The platform handles contract generation, compliance checks, and performance tracking, reducing administrative overhead for both parties. By centralizing discovery, negotiation, and reporting, Naano enables faster campaign launches and more consistent, authentic B2B messaging.
Target Audience
SaaS marketing teams seeking authentic LinkedIn‑based B2B content, and LinkedIn micro‑creators looking to monetize their professional audiences.
Features
- Curated directory of LinkedIn micro‑creators with industry‑specific tags and audience metrics
- Advanced search and matching algorithm that recommends creators based on brand objectives and target personas
- Integrated contract templates and GDPR‑compliant data handling to ensure legal and privacy compliance
- Built‑in payment gateway that automates creator payouts and tracks spend against campaign budgets
- Real‑time performance dashboard showing engagement metrics, reach, and ROI for each collaboration
- Messaging hub that allows brands and creators to negotiate scope, deliverables, and timelines without leaving the platform