Waital has developed a film and television recognition technology that employs audio and visual fingerprinting algorithms to identify content in real-time. This technology provides accurate metadata and insights, facilitating content discovery and management for users and platforms.
Funding
Funding not disclosed
Founders
Product
Problem
Viewers often want to purchase items they see in movies and TV shows, but identifying and locating those products can be difficult and time-consuming. Current methods lack real-time identification and seamless purchasing options within the viewing experience.
Solution
Waital offers a SaaS platform that uses audio and visual fingerprinting to identify products and services appearing in films and series in real-time. The technology integrates directly into streaming platforms, online TV, and mobile applications, providing viewers with immediate access to purchase links for items they see on screen. By automatically recognizing on-screen elements, Waital bridges the gap between content consumption and e-commerce, enhancing user engagement and creating new revenue streams for content providers. The platform offers a comprehensive experience, allowing users to immerse themselves more deeply in their favorite content by easily acquiring the products and services featured within it.
Target Audience
Waital primarily targets streaming platforms, online TV providers, and mobile application developers seeking to enhance user engagement and create new revenue opportunities through interactive content experiences.
Features
- Real-time product recognition via audio and visual fingerprinting algorithms
- API for integration into streaming platforms, online TV, mobile apps, smart TVs, and AR/VR systems
- Mobile app (iOS and Android) for product discovery and purchasing
- "Perfect match" functionality to identify products identical to those shown on screen
- Direct links to e-retailers for immediate purchase