Wag is a mobile marketplace that connects pet owners with vetted, background‑checked caregivers for on‑demand walks, drop‑ins, in‑home sitting and boarding across more than 5,300 U.S. cities. The app provides instant booking, GPS‑enabled live tracking, real‑time photo/video updates and in‑app messaging, backed by up to $25,000 liability coverage per booking.
Funding
Funding not disclosed
Founders
Product
Problem
Pet owners often struggle to find reliable, vetted caregivers for on‑demand services such as walks, drop‑ins, sitting, and boarding, and they lack real‑time visibility into the care their animals receive. This uncertainty can lead to safety concerns, missed appointments, and difficulty coordinating pet care across many locations.
Solution
Wag operates a mobile marketplace that matches pet owners with screened, background‑checked caregivers in over 5,300 U.S. cities. Users select a service type, browse caregiver profiles, and book appointments instantly through the app. The platform provides GPS‑enabled live tracking, real‑time photo and video updates, and in‑app messaging to keep owners informed throughout each visit. Every booking is backed by up to $25,000 of coverage and a 5‑star review system based on verified pet parents, delivering transparency and peace of mind. Additional revenue streams include optional Wag! Premium subscriptions and wellness plan subscriptions that bundle routine veterinary care and pet insurance.
Target Audience
Pet owners who need reliable, short‑term or extended care for dogs and cats, and who value transparent, insured services delivered through a mobile platform.
Features
- Network of 500 K+ vetted pet caregivers, each undergoing comprehensive background checks and identity verification.
- On‑demand booking for walks, drop‑ins, in‑home sitting, and overnight boarding via a native iOS/Android app.
- Live GPS tracking of caregiver routes combined with real‑time photo and video streams for continuous owner visibility.
- In‑app chat and push notifications for direct communication between pet parents and caregivers.
- Up to $25 000 per‑booking liability coverage (“Wag! Guarantee”) and 24/7 live Trust & Safety support.
- Rating and review engine that aggregates feedback from verified pet parents to surface top‑performing caregivers.
- Optional Wag! Premium subscription and tiered wellness plans that include routine veterinary exams, vaccinations, and pet‑insurance reimbursements.