WagerTech Media
WagerTech Media provides player acquisition and lifecycle CRM solutions for regulated casino and sportsbook operators in Canada and the US, powered by a shared backend across five iGaming brands. The platform aggregates audience behavior—from editorial reads to parlay builds—into a single view to drive targeted media, SEO, email, and retargeting campaigns. The company has driven over 100,000 first-time deposits for 50+ operator partners.
- Marketing Technology
- Advertising Technology
- Software Only
- Data & Analytics
Funding
Founders
Founder details are not available yet.
Product
Problem
Casino and sportsbook operators in regulated North American markets struggle to acquire and retain players efficiently, often relying on generic advertising that fails to account for individual user behavior across different touchpoints. Fragmented data across editorial, odds comparison, free-to-play games, and parlay tools prevents operators from delivering timely, relevant campaigns that convert casual readers into depositing players.
Solution
WagerTech Media operates a data engine built on a shared backend across five distinct iGaming brands—Bounty Sports, Shurzy, Dough Daddy Games, WagerWiener, and an unnamed community brand—to create a unified audience view. The platform tracks each player's journey across editorial reads, odds comparisons, daily challenges, and parlay builds, then uses those aggregated insights to power omnichannel acquisition and retention campaigns. Services include paid media, localized SEO, email and CRM lifecycle marketing, owned web apps, and retargeting. The company is measured on players who deposit and stay, not clicks, and brings research, media, and CRM execution to each operator market.
Target Audience
Primary customers are regulated casino and sportsbook operators in Canada and the United States seeking data-driven player acquisition and lifecycle retention services.
Features
- Shared backend across five iGaming brands providing a single, aggregated audience view of reading, comparison, and play behavior
- Omnichannel campaign delivery spanning paid media, localized SEO, email/CRM lifecycle, owned web apps, and retargeting
- Permissioned engagement tracking that captures opt-ins and campaign feedback to refine audience targeting
- Proprietary data on what content and tools drive first-time deposits, with 100,000+ FTDs delivered to partners
- Full-service market entry support including research, media planning, and CRM execution for operator partners