Wade
Wade is an AI-powered platform that generates realistic, ready-to-post UGC videos for app marketers. It analyzes over 100,000 top-performing videos to create original concepts, uses consistent AI creators, and automatically edits product demo footage into finished videos with captions and sound. The platform targets consumer app teams posting to TikTok, Instagram Reels, and YouTube Shorts.
- Artificial Intelligence
- Marketing Technology
- Creator / Creative Economy
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
App marketers need a steady stream of organic short-form video content to reach audiences on social platforms, but producing realistic, high-performing UGC at scale is time-consuming and expensive. Traditional approaches require coordinating creators, filming product demos, and editing videos, which limits how much content a team can produce and test.
Solution
Wade provides an end-to-end AI platform that generates organic UGC videos for consumer apps. The platform analyzes over 100,000 top-performing videos to generate original content ideas tailored to each app, then uses consistent AI creators—characters that maintain the same identity and appearance across videos—to produce the footage. Users upload app footage and Wade automatically edits it into the video with proper pacing, timing, and placement, then combines creator footage, product demos, captions, and sound into finished videos ready to post. The workflow is simple: add your app's website, choose an idea, and generate the video, with most videos ready within minutes.
Target Audience
Primary customers are marketing teams at consumer app companies who need to scale organic short-form video production for TikTok, Instagram Reels, and YouTube Shorts.
Features
- Analyzes over 100,000 top-performing videos to generate original content ideas grounded in proven creative patterns
- Consistent AI creators that maintain the same identity and appearance across every video
- Automatic product demo editing that integrates uploaded app footage with correct pacing, timing, and placement
- Combines creator footage, product demos, captions, and sound into finished, ready-to-post videos
- Supports creator-led stories, reactions, problem/solution concepts, and product demos for TikTok, Instagram Reels, and YouTube Shorts
- MCP integration for Claude and Codex to enable programmatic content generation