Vyrill provides an AI-powered platform to discover, analyze, and leverage user-generated video content for e-commerce. The system automates the curation of authentic shopper reviews to enhance product discoverability and increase conversion rates on brand websites. It transforms unsearchable video assets into measurable revenue drivers by connecting video engagement directly to sales performance.
Funding
$7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses struggle to leverage user-generated video content (UGV) effectively due to the time-consuming nature of discovering, analyzing, and licensing relevant videos. Manually sifting through countless videos to understand their content, sentiment, and brand safety is inefficient and costly. This makes it difficult to use UGV to build trust and drive conversions.
Solution
Vyrill offers an AI-powered platform that automates the discovery, analysis, and licensing of shopper-generated video content. The platform uses proprietary AI, machine learning, computer vision, audio analysis, and natural language processing to analyze videos in more than nine dimensions, including sentiment, demographics, brand safety, and topics. This enables brands to quickly identify and promote relevant videos that resonate with their audience, increase engagement, and drive e-commerce sales. Vyrill's technology cuts down the time it takes to source and analyze consumer videos by 90%.
Target Audience
Vyrill targets brands, retailers, and e-commerce platforms seeking to enhance their marketing strategies with authentic user-generated video content.
Features
- AI-driven video analysis that identifies key elements, sentiment, and brand safety concerns within UGV.
- Automatic Video Aggregation (AVA) to fetch relevant videos from YouTube and Dropbox.
- Vyrill Relevance Score (VRS) to determine the relevance of videos to specific search criteria.
- Universal contract for licensing shopper-generated video at scale across e-commerce, social, and owner marketing channels.
- Video App (for Shopify, Wordpress, etc.) that allows shoppers to search product features and guide shopping decisions.
- Dashboard displaying both Vyrill data (demographics, sentiment, brand safety) and third-party metrics.