Vyral Labs is a user-generated content (UGC) engine that produces and distributes short-form videos for consumer apps and brands. The company manages a network of creators who post daily on TikTok and Instagram, using high-volume testing to identify and scale winning content angles. They produce 500-600 videos per client monthly, with onboarding completed in about two weeks.
Funding
Funding not disclosed
Founders
Product
Problem
Consumer apps and brands struggle to achieve consistent organic growth on social media because standard content marketing rarely generates the volume of creative variations needed to identify what truly resonates with target audiences. Generic UGC and low-frequency posting schedules make it difficult to test enough hooks and formats to find reliable, scalable customer acquisition channels.
Solution
Vyral Labs operates as a UGC-at-scale engine, deploying a minimum of ten creators per client to produce and post short-form videos on TikTok and Instagram Reels. The company manages the entire process, from creator sourcing and briefing to posting content 2-3 times daily, generating 500-600 videos per month per client. By using high-volume A/B/C testing on hooks and angles, Vyral Labs identifies winning content and scales it to drive app installs and brand awareness. The service is engineered for speed and volume, with onboarding to first posts typically completed within two weeks.
Target Audience
Primary customers are consumer mobile apps and direct-to-consumer brands in sectors like education technology, sustainable shopping, subletting, pet care, and social networking that need scalable organic social media growth.
Features
- Manages a network of vetted creators who follow specific scripts and examples to produce on-brand content
- Produces a minimum of 500-600 short-form videos per client per month to enable rapid testing
- Posts content 2-3 times daily across TikTok and Instagram Reels for consistent organic reach
- Employs A/B/C testing methodology to systematically identify and double down on top-performing hooks and angles
- Handles full creator sourcing, vetting, and management, including rapid replacement of underperforming talent
- Provides analytics and performance tracking to measure views, installs, and cost-per-install metrics