Provides a patent‑pending verified viewing layer for CTV that uses mobile device signals to deliver real‑time, privacy‑safe co‑viewing and impression data, enabling SSPs and OTTs to verify human presence, improve bidding and target ads. The solution is delivered as open‑code snippets that can be integrated in days across CTV and mobile apps.
Funding
$359.5K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
CTV advertisers and OTT platforms struggle to confirm that ad impressions are viewed by real humans and to measure co‑viewing and attention, leading to inefficient bidding and limited insight into audience behavior.
Solution
Vuer offers a patent‑pending verified viewing layer that leverages signals from millions of mobile devices—such as proximity, motion sensor activity, and usage patterns—to infer human presence, time spent, and attention in front of a TV screen. The data is delivered in real time to supply‑side platforms (SSPs) and OTT services, enabling verification of impressions and co‑viewing events without requiring new hardware, apps, or user surveys. By providing privacy‑safe, aggregated insights, Vuer helps advertisers justify higher bids and improves inventory valuation, while OTTs can extend panel‑based analytics down to individual viewers and specific content. The solution is distributed as open‑code snippets that can be integrated into CTV and mobile applications within days.
Target Audience
Primary customers are OTT operators, content distributors, and supply‑side platforms that need reliable, real‑time verification of CTV ad impressions and audience engagement data.
Features
- Patent‑pending signal processing that combines proximity, motion sensor, and usage data from mobile devices to verify human presence
- Real‑time API delivering verified impression and co‑viewing metrics to SSPs and OTT platforms
- Privacy‑by‑design architecture with OS‑level transparency, aggregated time‑limited data, and one‑time user consent
- Plug‑and‑play open‑code snippets for rapid integration across CTV and mobile apps, typically deployed in days
- Granular analytics estimating viewer distance, number of co‑viewers, and attention levels based on second‑screen activity
- Ability for OTTs to extend household panel insights to individual viewers and specific ad/content exposures