The startup operates an independent research organization that evaluates the health impacts of virtual and augmented reality games on players. By measuring energy expenditure during gameplay and providing ratings, the company delivers transparent insights to game developers about the health implications of augmented exercise applications.
Funding
$340K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
General-purpose fitness trackers often struggle to accurately estimate calorie burn in virtual reality (VR) exercise due to the unique muscle activation patterns and movements involved in VR gameplay. This makes it difficult for users to effectively track their fitness progress and compare the intensity of different VR games.
Solution
The Virtual Reality Institute of Health and Exercise (VRHI) provides objective, research-backed ratings of VR games based on metabolic testing to determine realistic calorie expenditure. VRHI conducts metabolic testing using research-grade equipment and publishes VR Exercise Ratings that allow users to easily understand a game's likely level of calorie burn by comparing it to common non-VR forms of exercise. The VR Health Exercise Tracker app allows users to accurately track heart rate and calories burned in VR, personalize calorie predictions per game, and discover new VR games that provide good exercise.
Target Audience
The primary audience includes VR game developers seeking to promote the health benefits of their games, as well as consumers interested in using VR for exercise and accurately tracking their calorie expenditure.
Features
- VR Exercise Ratings based on observed Metabolic Equivalent of Task (MET) scores during lab testing
- Calorie expenditure estimates based on user weight, with comparisons to common activities
- VR Health Exercise Tracker app for iOS and Android
- Heart rate tracking and calorie calculation using Bluetooth heart rate monitors
- Game ratings based on oxygen consumption testing and heart rate assessment
- Publicly available methodology for assessing and assigning VR Exercise Ratings
- Media kit with high-resolution VR Exercise Ratings badges for developers