VOIR is a mobile application that utilizes computer vision and neural networks to create realistic digital makeup try-on experiences by accurately rendering the unique shades and textures of beauty products. This technology enables users to visualize makeup on their own faces, simplifying the selection process and enhancing customer engagement in the beauty retail space.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
In the beauty retail sector, customers often struggle to visualize how makeup products will look on their faces before making a purchase, leading to dissatisfaction and returns. Traditional makeup try-on experiences in physical stores can be unhygienic and time-consuming, while online shopping lacks the personalized interaction needed for confident buying decisions.
Solution
VOIR offers a mobile application that leverages computer vision, machine learning, and neural networks to provide realistic digital makeup try-on experiences. The app accurately renders the unique shades and textures of beauty products, allowing users to visualize makeup on their own faces in real-time. This technology simplifies the product selection process, enhances customer engagement, and bridges the gap between online and offline beauty retail. VOIR's solution extends to in-store iPad applications, SDKs for white-label apps, and various marketing tools, providing a comprehensive suite for brands and retailers to personalize customer experiences and increase sales.
Target Audience
VOIR primarily targets beauty brands and retailers seeking to enhance customer engagement, optimize the sales process, and provide personalized shopping experiences, as well as individual consumers looking for a convenient and realistic way to try on makeup virtually.
Features
- Precise digitization of real beauty products to represent the uniqueness of each shade and texture using proprietary advanced 3D rendering.
- Anatomic face tracking for accurate digital makeup application.
- AI-driven makeup suggestion engine to simplify the process of choosing the right products and looks.
- "Before/after" mode to compare makeup looks.
- Face beautification features.
- Content Management System (CMS) for managing product catalogs and marketing campaigns.
- Sharing & wishlists functionality for social engagement and purchase planning.
- Analytics & Reports to track user behavior and measure the effectiveness of marketing efforts.
- SDK and white-label app options for seamless integration into existing brand ecosystems.
- iPad application for interactive in-store makeovers.