Voice of the Purple provides political campaigns with a unified, analytics‑driven database that combines over 300 million consumer profiles and 150 million voter records.
Funding
Funding not disclosed
Founders
Product
Problem
Political campaigns struggle to identify and reach swing (“purple”) voters because voter data is fragmented across state files and consumer databases, making it difficult to create precise, data-driven outreach strategies.
Solution
Voice of the Purple aggregates over 300 million consumer profiles with 150 million voter records into a unified, analytics‑driven database. By overlaying state voter files onto this consumer dataset, the platform generates custom audience segments that isolate independent and persuadable voters. Advanced analytics and proprietary ad‑tech tools then enable campaigns to craft and deliver targeted messages across multiple digital channels, improving voter acquisition and retention. The service provides end‑to‑end support from data preparation through campaign execution, allowing political teams to focus on strategy rather than data engineering.
Target Audience
Primary customers are political campaign teams, consultants, and digital media agencies that need data‑driven audience targeting to win elections.
Features
- Integrated database combining 300M+ consumer profiles with 150M+ voter records for comprehensive audience coverage
- State file overlap and data enrichment pipelines that isolate swing voter segments (“purple” voters)
- Proprietary analytics engine that scores and prioritizes micro‑targeted demographics for outreach
- Multi‑channel ad‑tech platform supporting micro‑targeted social, mobile, and digital advertising using MAIDs (Mobile Advertising IDs)
- Full‑service workflow covering data preparation, audience segmentation, messaging strategy, and campaign execution