The startup offers a social media campaign platform that connects social change movements with a network of young, diverse creators on various social media platforms. This enables organizations to effectively engage with younger audiences and amplify their causes through targeted outreach and community-driven content.
Funding
$200K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Social change organizations often struggle to connect with younger audiences on social media platforms due to a lack of understanding of internet culture and effective engagement strategies. This disconnect limits their ability to amplify their message, recruit activists, and drive meaningful change through online campaigns.
Solution
Vocal Media provides a full-stack marketing service that bridges the gap between social change movements and internet culture by connecting organizations with a diverse network of digital influencers and content creators. The company develops and executes influencer marketing campaigns, provides organic content consulting, builds creator networks, and manages social media advertising across platforms like TikTok, Facebook, and Instagram. By leveraging these services, organizations can create targeted campaigns, boost engagement, and build strong voices among young people online, ultimately driving social impact and achieving their campaign goals.
Target Audience
Vocal Media primarily serves social change organizations, nonprofits, and political campaigns seeking to engage younger audiences and build online movements to advance equity and opportunity worldwide.
Features
- Full-service influencer marketing campaigns, including creator recruitment and content production.
- Organic content consulting, specializing in TikTok brand strategy and content development.
- Creator network development to build online communities and establish long-term partnerships.
- Micro-targeted advertising on TikTok, Facebook, and Instagram, including influencer white-label and dark post ads.
- End-to-end campaign management, including contract and payment processing for influencers.
- Data-driven insights and analytics to optimize campaign performance and maximize ROI.