Vivrelle is a membership platform that offers access to a curated collection of designer handbags, jewelry, and diamonds through a flexible borrowing system. This model addresses the high cost of luxury accessories by providing members with affordable access to thousands of items without the need for outright purchase.
Funding
$50M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
3CFounders
Product
Problem
Owning luxury handbags, jewelry, and diamonds outright can be prohibitively expensive, limiting access to high-end accessories for many consumers. Traditional retail models require significant upfront investment and storage space, while also leading to potential depreciation and style obsolescence.
Solution
Vivrelle offers a membership-based platform providing access to a curated collection of designer handbags, jewelry, and diamonds through a flexible borrowing system. Members can select items from the platform's closet and borrow them for an indefinite period, swapping for new pieces whenever desired. This model provides affordable access to luxury accessories without the long-term commitment or cost of purchasing, allowing members to diversify their style and access a wider range of high-end items. Vivrelle also offers personal stylist appointments to help members select the perfect accessories for any occasion.
Target Audience
Vivrelle targets fashion-conscious individuals who desire access to luxury accessories without the financial burden of outright ownership, as well as those seeking to diversify their style and experiment with different high-end items.
Features
- Four membership tiers offering varied levels of access to luxury items.
- Unlimited stylist appointments for personalized accessory selection.
- Option to borrow items indefinitely and swap them at any time.
- Access to a curated collection of designer handbags, jewelry, and diamonds.
- Exclusive perks and special offers from brand partners.
- Ability to purchase borrowed items.