ViviRooms is a women-led e-commerce platform that combines fashion shopping with interactive gaming, 3D virtual try-ons, and a points-based loyalty program. Currently in its beta phase, the platform allows users to create personalized avatars, participate in design challenges, and earn rewards through engaging activities. It aims to make online fashion shopping more inclusive, fun, and immersive for diverse body types.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional online fashion shopping often lacks the ability to accurately visualize how clothing fits and looks on individual body types, leading to high return rates and a less engaging, personalized experience. Additionally, standard e-commerce platforms fail to offer interactive or entertaining elements that keep users coming back beyond a simple purchase.
Solution
ViviRooms provides a gamified fashion e-commerce platform where users can create 3D avatars based on their specific body shape and measurements to virtually try on clothes. The platform integrates fashion-themed games and design challenges that allow users to discover their style and earn loyalty points, which can be redeemed for rewards. By blending technology with style, ViviRooms aims to reduce product returns and create a more inclusive and enjoyable shopping journey that goes beyond the traditional transactional model.
Target Audience
Primary customers are fashion-forward consumers, particularly women, who seek a more interactive, personalized, and inclusive online shopping experience. The platform also appeals to designers and trendsetters looking to participate in a creative community and shape future fashion trends.
Features
- 3D avatar creation with user-specified body shape and size for realistic virtual fitting and 360-degree rotation.
- Fashion-themed games and interactive design challenges that reward users with loyalty points.
- A points-based loyalty program that unlocks exclusive offers and rewards through gameplay and engagement.
- Inclusive platform design catering to diverse body types and forms to ensure broad appeal.
- Beta phase features include a "View in 3D" option on product listings, with a more advanced "Fitting Room" experience planned for future release.