The startup operates a direct sale platform that connects farmers of vegetables and specialty ingredients with individual consumers and restaurants, facilitating direct transactions. This approach enables farmers to increase their profit margins by eliminating intermediaries in the supply chain.
Funding
Funding not disclosed
Founders
Product
Problem
Small-scale agricultural producers face challenges in the current distribution system, where intermediaries significantly reduce their profit margins. This makes it difficult for them to sustain their businesses and maintain their commitment to quality and sustainable practices.
Solution
The company provides a direct-to-consumer platform that connects farmers of vegetables, specialty ingredients, and flowers directly with individual consumers, restaurants, and corporate clients. This disintermediation allows producers to increase their earnings by selling directly to end customers. The platform offers various services, including direct sales, corporate gifting, and support for local governments to promote regional products. It also provides a subscription service for regular delivery of seasonal ingredients and a private-label service offering frozen meals made with ingredients from its producers.
Target Audience
The primary target audience includes individual consumers seeking fresh, high-quality ingredients, restaurants looking for direct sourcing options, and corporations interested in gifting programs featuring local produce.
Features
- Online marketplace enabling direct sales from producers to consumers and businesses
- Options for individual consumers, corporate clients, and governmental organizations
- Subscription service delivering curated boxes of seasonal ingredients
- Private-label frozen meal service featuring ingredients from platform producers
- Gift service allowing customers to select from a range of specialty products
- Support for local governments in promoting regional food and tourism
- Mobile apps for iOS and Android