Viva Raw produces fresh, human‑grade raw dog and cat food formulated to AAFCO standards by certified nutritionists. Customers select from single‑protein recipes and can subscribe for regular deliveries of frozen meals packaged in eco‑friendly coolers, which are shipped directly to their door. The company generates revenue through one‑time orders and recurring subscription plans, offering a 30‑day guarantee and optional meal‑plan customization to meet pet owners’ nutritional preferences.
Funding
Funding not disclosed
Founders
Product
Problem
Pet owners who want to feed their dogs and cats a nutritionally complete raw diet face limited access to human‑grade ingredients, inconsistent formulation standards, and inconvenient delivery formats, leading to suboptimal nutrition and feeding hassle.
Solution
Viva Raw supplies fresh, human‑grade raw meals for dogs and cats that are formulated to AAFCO nutrient profiles by certified nutritionists. Each recipe uses USDA‑inspected meat and organic whole‑food supplements to maximize bioavailability, with single‑protein options that avoid grains and starchy fillers. Meals are flash‑frozen and shipped in insulated, eco‑friendly coolers, arriving ready to thaw and serve. Customers can create personalized weekly plans and choose a subscription for automated replenishment or place one‑time orders. The platform provides a 30‑day clean‑bowl guarantee on first‑time sampler purchases, ensuring confidence in the product’s palatability and health benefits. All orders are processed through a direct‑to‑consumer e‑commerce site that integrates nutrition calculators and delivery scheduling.
Target Audience
The primary customers are health‑conscious dog and cat owners seeking premium raw nutrition, as well as veterinary clinics and pet‑care professionals recommending raw diets for improved pet health.
Features
- USDA‑inspected, human‑grade meat sourced from humane‑certified family farms (≥97% meat content)
- Certified‑nutritionist formulation to AAFCO complete‑and‑balanced standards for dogs and cats
- Organic, whole‑food supplements (e.g., green mussels, shiitake mushrooms, wild‑caught seafood) for enhanced nutrient absorption
- Single‑protein, grain‑free recipes with no starchy fillers, reducing carbohydrate load and dental plaque formation
- Flash‑frozen, vacuum‑sealed packaging delivered in reusable insulated coolers for optimal freshness and minimal waste
- Automated subscription engine with customizable weekly meal plans and easy one‑time order option
- 30‑day “Clean Bowl” guarantee covering any unsatisfactory first‑order sampler
- Secure, PCI‑compliant checkout and order tracking via the Viva Raw web portal