This startup provides personalized nutritional supplements based on individual health goals, dietary habits, lifestyle factors, and genetic information through online consultations and at-home testing. By delivering tailor-made vitamins and ongoing insights, it addresses the challenge of achieving optimal health in a convenient and scientifically-backed manner.
Funding
Funding not disclosed




Founders
Product
Problem
Many individuals find it challenging to maintain optimal health due to varying nutritional needs based on their diet, lifestyle, health goals, and genetics. Traditional, one-size-fits-all supplements may not address these individual needs effectively.
Solution
Vitl offers personalized nutrition through tailor-made supplements and at-home testing, addressing the challenge of achieving optimal health in a convenient and scientifically-backed manner. The company uses an online consultation to assess individual health goals, dietary habits, and lifestyle factors. Customers can further personalize their recommendations with at-home DNA nutrition and vitamin blood tests. Based on this comprehensive assessment, Vitl delivers custom vitamin formulas with bioavailable ingredients.
Target Audience
Vitl primarily targets health-conscious individuals seeking personalized nutrition solutions tailored to their unique needs and preferences.
Features
- Online consultation assesses diet, lifestyle, and health goals to create personalized supplement plans.
- At-home DNA Nutrition Test analyzes genetic predispositions to optimize health recommendations.
- Vitamin Blood Test monitors vitamin and cholesterol levels for precise nutritional adjustments.
- Monthly delivery of personalized vitamin formulas with the cleanest, most-absorbable ingredients.
- Bioavailable nutrient forms, such as methylated folate, and research-backed doses for maximum efficacy.
- Vegan-friendly options available.
- All formulations are non-GMO and 100% free from gluten, artificial colors, harmful preservatives, and unnecessary bulking agents.