Vitaregie operates a programmatic digital out‑of‑home media network for pharmacies, installing connected LED screens and using AI to target health‑related ads based on geography, store profile and demographics. Each impression is linked to point‑of‑sale sales data, giving advertisers real‑time ROI measurement and pharmacies a transparent share of the advertising revenue.
Funding
Funding not disclosed
Founders
Product
Problem
Pharmacies lack a scalable, measurable digital advertising channel that aligns with in‑store product availability, while advertisers struggle to reach pharmacy shoppers with data‑driven, ROI‑transparent campaigns.
Solution
Vitaregie operates a programmatic digital out‑of‑home (DOOH) media network dedicated to pharmacies. It installs connected LED screens in pharmacy spaces (vitrine, counter, waiting area) and uses AI to target campaigns based on geography, store type, population demographics, and seasonality. Each ad impression is linked to point‑of‑sale sell‑out data, allowing advertisers to monitor sales impact in real time and pay a price that reflects actual performance. Pharmacies receive a transparent share of the advertising revenue for every campaign displayed, without managing the hardware or content. The platform provides a unified dashboard for advertisers to plan, launch, and report on campaigns, and for pharmacies to track their earnings.
Target Audience
Primary customers are health‑care product manufacturers, pharmaceutical brands, and other health‑related advertisers seeking measurable in‑pharmacy exposure, as well as independent pharmacies and pharmacy groupings looking to monetize their retail space.
Features
- End‑to‑end installation and management of LED screens in pharmacy locations, including remote content updates
- AI‑driven targeting that optimizes placement and CPM based on zone, store profile, patient demographics, and seasonal trends
- Real‑time ROI measurement by linking ad impressions to pharmacy cash‑register sales data
- Transparent revenue sharing model that pays pharmacies per displayed campaign with automated monthly settlements
- Programmatic pricing engine that adjusts costs to reflect measured sales lift, ensuring fair pricing for advertisers
- Compliance workflow that validates all health‑related ads against regulatory standards before broadcast
- Environmental‑friendly hardware with low power consumption and reduced paper‑based signage waste