VitalityIP provides an AI-powered nutrition platform that integrates biological data, food science, and retail fulfillment to deliver personalized meal plans and real-time shopping guidance. The company's agentic commerce technology embeds health recommendations directly into grocery retailers' apps, with its first deployment at Schnucks' 112 stores scheduled for summer 2026. The platform connects wearable devices, medical records, and genetic testing to create individualized nutrition solutions addressing chronic disease.
Funding
Funding not disclosed
Founders
Product
Problem
Nearly 90% of Americans suffer from a food-related condition, yet existing food systems treat these conditions as edge cases rather than the baseline reality. Consumers face fragmented, non-personalized nutrition guidance that fails to account for individual health conditions, genetics, lifestyle preferences, and budget constraints, contributing to widespread chronic disease.
Solution
VitalityIP provides an AI-powered platform that fuses personal health data with scientific research to deliver actionable, real-time nutrition and lifestyle plans. The platform integrates nutrition, activity, sleep, medical history, testing, and genetics data to create personalized meal plans, then embeds health guidance directly into everyday retail purchasing through agentic commerce. Real-time biometrics from wearables translate into daily fueling plans, while a privacy-first architecture protects retailers and consumer data. The platform is designed for white-label integration across grocery retailers, health systems, employers, and wearable partners, with its first deployment at Schnucks.
Target Audience
Primary customers are grocery retailers seeking to differentiate through personalized health offerings, along with health systems, employers, and wearable partners looking to deliver precision nutrition at scale.
Features
- Comprehensive data integration combining nutrition, activity, sleep, medical history, testing, and genetics for truly personalized guidance
- Agentic commerce capabilities that embed health guidance into everyday retail purchasing for food, pharmaceuticals, and supplements
- Real-time biometrics integration with wearables that translates live health data into daily fueling plans
- Privacy-first architecture designed to protect retailers, their brand, and consumer data at every level
- Seamless integration with grocery, food service, and delivery platforms for in-app and online shopping experiences
- AI-driven personalization engine that integrates dozens of complex factors including health conditions, lifestyle preferences, and budget constraints in real-time