Vital Farms produces pasture-raised eggs and poultry using sustainable farming practices that prioritize animal welfare and environmental stewardship. By offering a transparent supply chain, they provide consumers with high-quality, ethically sourced protein options that meet growing demand for humane food production.
Funding
$151.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers are increasingly concerned about the welfare of animals in food production and the environmental impact of farming practices. Many seek ethically sourced protein options but lack transparent information about how their food is produced.
Solution
Vital Farms partners with over 450 family farms to produce pasture-raised eggs and butter, emphasizing animal welfare and sustainable agriculture. Hens are given a minimum of 108 square feet of pasture each, allowing them to roam freely and forage for a natural diet. The company provides a transparent supply chain, enabling consumers to trace their eggs back to the farm where they were laid through a unique traceability initiative. Vital Farms is committed to improving the lives of people, animals, and the planet through ethical food production, operating under a stakeholder model and maintaining B Corp certification.
Target Audience
Vital Farms targets consumers who prioritize ethical food production, animal welfare, and sustainable farming practices when making purchasing decisions.
Features
- Pasture-raised hens with a minimum of 108 sq ft of roaming space per hen
- Eggs sourced from over 450 small family farms in the "Pasture Belt" region
- Traceability program allowing consumers to identify the specific farm where their eggs originated
- USDA Certified Organic options available, with supplemental feed that is also USDA Certified Organic
- Restorative eggs produced using regenerative farming practices
- Butter sourced from grass-fed cows with access to the outdoors for an average of 200 days per year
- B Corp certified, demonstrating commitment to social and environmental performance