This startup produces personalized vitamin supplements tailored to individual dietary needs, lifestyle choices, and health objectives through a proprietary formulation process. Their offerings include essential nutrients such as fish oil, calcium, vitamin D, magnesium, zinc, and probiotics, designed to enhance nutritional balance and support overall health.
Funding
$14.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals find it challenging to maintain optimal health due to varying dietary needs, lifestyle factors, and specific health goals. Selecting the right supplements can be confusing and time-consuming, often leading to ineffective or unnecessary purchases.
Solution
Vitable offers a personalized vitamin subscription service that simplifies the process of achieving nutritional balance. Customers complete an online quiz that assesses their health goals, lifestyle, and dietary habits. Based on this information, Vitable's algorithm, developed with the input of naturopaths and nutritionists, recommends a customized daily vitamin pack tailored to their individual needs. These personalized packs are conveniently delivered monthly, ensuring a consistent and simplified approach to supplementation.
Target Audience
Vitable's primary customers are health-conscious individuals seeking a convenient and personalized approach to vitamin supplementation, particularly those with specific health goals related to hair, skin, stress, sleep, gut health, or women's health.
Features
- Online quiz to assess individual health goals, lifestyle, and dietary habits
- Proprietary algorithm for personalized vitamin recommendations
- Monthly delivery of pre-portioned, daily vitamin packs
- Formulations developed with health experts, free from lactose, gluten, and unnecessary fillers
- Supplements are tested multiple times throughout the supply chain for stability and safety
- Wide range of supplements available, including best sellers, targeted formulas, and personalized packs
- TGA-listed complementary medicines, meeting Australian regulatory standards