Visual Feeder
Visual Feeder operates a street-level digital out-of-home advertising network spanning 300+ premium retail window locations in high-traffic urban areas. The company transforms storefronts into interactive brand activations using projection mapping, motion tracking, and gesture recognition, with an in-house campaign management platform for inventory browsing and real-time performance analytics.
- Advertising Technology
- Augmented & Virtual Reality
- Data & Analytics
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Traditional out-of-home advertising relies on static billboards and passive displays that struggle to capture attention in busy urban environments. Brands need more engaging, measurable formats to break through clutter and drive meaningful interaction with their target audiences.
Solution
Visual Feeder operates a street-level digital out-of-home (DOOH) advertising network across 300+ premium retail window locations in high-traffic urban areas. The company transforms storefronts into immersive brand activations using projection mapping, motion-responsive graphics, holograms, 3D anamorphic visuals, and AR layers. Interactive elements powered by motion tracking and gesture recognition turn passive viewers into active participants, while real-time content responsiveness keeps displays dynamic and relevant. An in-house campaign management platform lets advertisers browse available inventory, select sites, and plan campaigns, with detailed analytics on impressions and engagement metrics to optimize performance.
Target Audience
Primary customers are brand marketers and advertising agencies seeking high-impact, interactive out-of-home campaigns in premium urban retail locations, with a focus on reaching specific demographics and geolocations.
Features
- Network of 300+ premium retail window locations spanning retail hubs, shopping districts, flagship storefronts, and neighborhood corridors
- Projection mapping technology with capabilities in motion-responsive graphics, holograms, 3D anamorphic visuals, AR layers, and interactive content
- Motion tracking and gesture recognition sensors that enable real-time, interactive audience engagement
- In-house campaign management platform with access to 250+ locations for inventory browsing, site selection, and campaign planning
- Sensor-based measurement of foot traffic, dwell time, and audience impressions for ROI tracking
- Dynamic feed integration via APIs for live streams, news feeds, and trigger-based visuals
- Production timelines of 2 weeks for standard activations and 3-4 weeks for custom interactive campaigns
- Scalable projections ranging from 10-20 feet wide to 100+ foot building facade takeovers