Virtue provides an e-commerce integration that enables retailers to facilitate charitable giving directly through their online store. The platform allows businesses to select from thousands of causes and implement various donation mechanics, including product-based giving and customer checkout options. This service helps brands build customer loyalty by transparently tracking and showcasing the social impact generated from sales.
Funding
$440K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers are increasingly interested in supporting brands that align with their values and contribute to social or environmental causes. However, e-commerce businesses often lack a straightforward way to integrate charitable giving into the customer experience, potentially missing out on opportunities to enhance brand loyalty and drive sales.
Solution
Virtue provides a Shopify application that enables e-commerce retailers to seamlessly integrate social impact initiatives into their online stores. Retailers can select from a catalog of over 40,000 registered charities and environmental projects, or add their own preferred causes. The application allows businesses to donate a fixed amount or percentage of product sales, or empower customers to donate at checkout through roundups or donation matching. Virtue also provides impact-tracking widgets that display real-time data on the store's contributions, allowing retailers to share their positive impact with customers and build a stronger brand reputation.
Target Audience
Virtue targets e-commerce retailers, particularly those using Shopify, who want to enhance their brand image, engage customers, and drive sales by integrating social impact initiatives into their business model.
Features
- Integration with Shopify stores to enable charitable giving at checkout
- Access to over 40,000 registered charities and environmental projects, with the option to add custom causes
- Options for retailers to donate a percentage of sales or empower customers to donate through round-ups
- Upsell feature to donate when shoppers reach a spending threshold
- Impact-tracking widgets to display real-time donation metrics on the storefront
- Analytics dashboard to track and report on the store's social impact
- Compatibility with popular e-commerce tools like Stripe, Klaviyo, and PayPal
- Support for customer accounts and Shopify POS