VRTL
VRTL provides an operating system for fan engagement that helps sports teams, leagues, brands, and rights holders activate audiences beyond the venue. The platform integrates video, commerce, sponsor-ready features, data collection, and live autographs into a unified system, transforming passive viewership into active participation. It has achieved a 75% active engagement rate across events in over 130 countries and 10 languages.
- Sports Technology
- Marketing Technology
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Sports organizations rely on platforms built for viewing rather than participation, limiting their ability to activate audiences beyond the venue. This leaves the digital fan—the fastest-growing segment in sports—under-served and prevents teams and leagues from converting fan passion into measurable, long-term enterprise value.
Solution
VRTL provides an operating system for fan engagement designed for teams, leagues, brands, and rights holders to activate audiences beyond the venue. The platform integrates video, commerce, sponsor-ready features, data collection, and live autographs into a unified system, allowing organizations to own the digital relationship with their fans. By facilitating direct participation and interaction, VRTL transforms passive viewership into active engagement, driving long-term value through richer fan data and monetizable touchpoints.
Target Audience
Primary customers are sports teams, leagues, brands, and rights holders seeking to build direct digital relationships with their fan bases beyond venue attendance.
Features
- Integrated video and live autograph capabilities for real-time fan interaction
- Built-in e-commerce functionality for direct merchandise and content sales
- Sponsor-ready modules that allow brands to activate within the fan experience
- Data collection tools that capture fan behavior and preferences for enterprise analytics
- Platform operates across 10 languages, supporting engagement in 130+ countries
- Proven 75% active engagement rate across events