Virool offers a native video advertising platform that integrates seamlessly with publisher content for enhanced user experience and campaign effectiveness. It utilizes a proprietary DMP for granular audience targeting and provides unique emotional insights to measure audience reactions and optimize campaigns.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers struggle to reach target audiences effectively with traditional video ad placements, which can disrupt user experience and lead to low engagement. Measuring the true impact of video campaigns beyond basic metrics like views and clicks is also challenging, hindering optimization efforts.
Solution
Virool provides a native video advertising platform designed to integrate seamlessly with publisher content, enhancing user experience and campaign effectiveness. The platform leverages a proprietary Data Management Platform (DMP) with extensive audience profiles for granular targeting. Virool offers premium video placements, including its InLine and Vertical Reveal units, which are optimized for mobile consumption and user-initiated engagement. The platform also provides real-time performance analytics and a unique emotional insights tool, eIQ, to measure audience reactions and optimize campaigns for deeper impact.
Target Audience
The platform serves advertisers seeking to improve video campaign performance through precise targeting and engaging placements, as well as publishers looking to monetize their content with native video advertising solutions.
Features
- Proprietary DMP with 450 million unique profiles for granular audience segmentation and targeting.
- InLine Native Unit: An outstream video ad format that integrates into editorial content.
- Vertical Reveal: A vertical video unit designed for mobile-web consumption, featuring user-initiated audio and a 100% viewable experience.
- eIQ Emotional Insights: A tool that measures audience emotional responses to video creative, providing data beyond standard engagement metrics.
- Real-time campaign performance dashboard with site-level transparency.
- Support for "Advertainment" content strategy, blending advertising with entertainment for enhanced brand recall.
- API integrations for programmatic buying and selling of video inventory.
- Tools for publishers to monetize mobile web traffic with native video formats.