버클은 데이터 기반 CRM 플랫폼으로, 고객 행동을 학습해 매출을 창출하는 핵심 고객을 식별하고 맞춤형 캠페인을 자동화합니다. 이를 통해 브랜드는 70% 이상의 고객 데이터 수집, 75% 고객 참여율, 그리고 15배 재방문율 등 높은 전환 효과를 달성하며 지속 가능한 LTV 성장을 이끌 수 있습니다.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to identify which customers generate the most revenue and to deliver personalized, behavior‑based campaigns at scale, leading to low engagement, high acquisition costs, and fragmented offline‑online experiences.
Solution
Buckle provides a data‑driven CRM platform that aggregates up to 70% of a brand’s customer data and applies AI to learn purchase behaviors and preferences. The system surfaces high‑value customers, enabling brands to run highly targeted campaigns with reported participation rates of 75% and ROAS exceeding 24,000%. By continuously learning from interactions, the platform improves campaign accuracy, boosts repeat purchase rates, and extends customer lifetime value through integrated online and offline touchpoints.
Target Audience
Mid‑size and enterprise consumer brands in retail, commerce, and lifestyle sectors seeking to improve customer retention and marketing efficiency.
Features
- Unified data collection pipeline that captures up to 70% of customer interactions across channels
- AI‑powered behavioral segmentation that identifies revenue‑generating customers
- Campaign orchestration tools delivering personalized messages with high engagement (75% participation)
- Real‑time analytics dashboard showing ROAS, LTV, and retention metrics
- Integration with messaging platforms (e.g., Kakao) for omnichannel outreach
- Automated reporting of repeat purchase rates and post‑campaign performance