Viralspace
Viralspace.ai provides an AI-powered platform that analyzes ad creative performance and delivers data-driven recommendations to optimize images and videos for better conversion rates and return on ad spend. The platform identifies visual factors that drive performance for a specific brand and industry, offering suggestions before, during, and after campaign launch, such as adjusting discount offers to decrease CPA or enlarging logos to increase ROAS. Viralspace is now part of Smartly.io.
- Advertising Technology
- Artificial Intelligence
- Data & Analytics
- Software Only
Funding
Funding not disclosed
Founders
Product
Problem
Marketers often rely on intuition or generic best practices when designing ad creatives, leading to suboptimal performance and wasted ad spend. Understanding which visual elements resonate with specific audiences and drive conversions requires extensive A/B testing, which can be time-consuming and resource-intensive.
Solution
Viralspace provides an AI-powered platform that analyzes ad creative performance and delivers data-driven recommendations for optimizing images and videos. The platform identifies the visual factors that drive conversions for a specific brand and industry, enabling marketers to make informed decisions about their ad creatives. By understanding these factors, marketers can optimize their creatives before, during, and after launch, improving click-through rates and return on ad spend. The platform provides concrete, actionable insights such as suggesting discount offers in dollar terms to decrease CPA by 15% or recommending larger logo placement to increase ROAS by 5%.
Target Audience
The primary target audience includes marketing teams and advertising agencies seeking to improve the performance of their visual ad creatives through data-driven insights.
Features
- AI-driven analysis of image and video ad creatives
- Identification of visual elements that impact conversion rates, such as product size and logo prominence
- Data-driven recommendations for optimizing ad creatives, including specific suggested changes like adjusting discount offers or cropping images
- Brand and industry-specific insights
- Performance analysis before, during, and after ad campaigns
- Provides quantified expected performance improvements (e.g., CPA decrease, ROAS increase, CTR boost)