ViralGains offers the Odyssey platform, an interactive ad creation suite that embeds short in‑ad surveys to capture zero‑party data on consumer preferences and sentiment. The collected data powers the VoiceAlike AI engine to predict intent for non‑responders, generate high‑value audience segments, and deliver real‑time brand‑lift metrics that can be exported via API to existing ad tech stacks.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional digital advertising relies on third‑party cookies and inferred audience signals, which often miss explicit consumer preferences, lead to low brand trust, and generate a high proportion of wasted impressions. Advertisers lack a privacy‑friendly way to capture real‑time sentiment and intent directly within the ad experience.
Solution
ViralGains offers the Odyssey™ platform, an interactive ad creation suite that embeds short in‑ad surveys to collect zero‑party data—explicit preferences and sentiment that consumers voluntarily share. The captured data feeds a proprietary AI engine (VoiceAlike®) that builds campaign‑specific intent models, enabling brands to predict responses from non‑responders and target high‑value audiences while suppressing low‑fit segments. Results are delivered through a real‑time brand‑lift dashboard that visualizes metrics such as familiarity, consideration, and purchase intent, allowing marketers to optimize creative, placement, and frequency on the fly. All data is encrypted, stored in a privacy‑compliant cloud, and can be exported via API to existing ad tech stacks or DMPs.
Features
- Interactive ad builder with drag‑and‑drop survey templates for zero‑party data capture
- Short, customizable in‑ad questionnaires that record preferences, sentiment, and intent signals
- VoiceAlike® AI predictive model that extrapolates responses to non‑surveyed viewers for audience segmentation and suppression
- Real‑time brand‑lift dashboard with configurable metrics (familiarity, perception, consideration, purchase intent) and cross‑platform reporting
- Privacy‑first data handling: end‑to‑end encryption, consent management, and compliance with CCPA/GDPR standards
- API and SDK integrations for seamless connection to DSPs, DMPs, and analytics platforms
- Audience export tools that generate look‑alike and high‑intent segments for programmatic buying