VIOOH operates a global marketplace for out-of-home advertising that utilizes real-time data and advanced targeting technology to connect brands with their desired audiences. The platform enhances campaign effectiveness by providing media buyers and owners with tools for planning, trading, and executing advertising strategies across a vast network of digital and traditional formats.
Funding
Funding not disclosed
Founders
Product
Problem
Out-of-home (OOH) advertising often lacks the agility and precision of digital channels, making it difficult for brands to target specific audiences and optimize campaigns in real-time. Traditional methods can be inefficient, leading to wasted ad spend and limited measurability.
Solution
VIOOH provides a programmatic marketplace for OOH advertising, connecting media buyers and owners through a unified platform. The platform leverages real-time data and advanced targeting capabilities to enhance campaign effectiveness. By offering tools for planning, trading, and executing advertising strategies across a global network of digital and traditional OOH formats, VIOOH enables data-driven decision-making and improved campaign performance. The platform facilitates seamless integration between buyers and owners, allowing for responsive and adaptable campaigns that reach the right audience at the right time.
Target Audience
The primary users are media buyers and OOH media owners seeking to optimize their advertising strategies and maximize revenue through data-driven planning and execution.
Features
- Real-time bidding (RTB) for OOH inventory across a global network
- Advanced audience targeting using demographic, location, and behavioral data
- Data-driven campaign planning tools for optimal media selection
- Integrated platform for managing the entire OOH advertising lifecycle, from planning to execution
- Performance measurement and reporting dashboards for tracking campaign effectiveness
- Support for various OOH formats, including digital billboards, street furniture, and transit advertising
- API integrations with demand-side platforms (DSPs) and supply-side platforms (SSPs)