Viomba offers a data-as-a-service and software-as-a-service platform that measures and optimizes media attention for digital advertising campaigns. It quantifies ad creative performance against media placements, enabling granular optimization to increase visually seen ad impressions and improve campaign return on marketing investment.
Funding
Funding not disclosed
Founders
Product
Problem
A significant portion of digital advertising spend is inefficiently utilized, with over 80% of impressions failing to capture audience attention. This lack of visual engagement results in diminished campaign performance and wasted marketing investment.
Solution
Viomba provides a data-as-a-service (DaaS) and software-as-a-service (SaaS) platform that quantifies and optimizes media attention for digital advertising campaigns. The platform measures the attention performance of ad creatives against specific media domains and placements, enabling granular optimization at the ad creative or line-item level. This allows both buy-side and sell-side operators to enhance ad inventory curation and maximize revenue potential by focusing on high-attention placements. Viomba's solutions facilitate custom bidding strategies based on predicted attention impact, aiming to improve campaign ROMI and increase visually seen ad impressions.
Target Audience
Viomba serves marketing professionals, including buy-side and sell-side operators within the digital advertising ecosystem, who aim to improve campaign effectiveness and media inventory value.
Features
- Attention performance measurement and scoring for ad creatives across various media domains and placements.
- Line-item level optimization capabilities for digital advertising campaigns to enhance attention metrics.
- Data-as-a-Service (DaaS) offering for ad inventory curation and PMP campaign enhancement.
- SaaS platform for real-time attention optimization and reporting.
- Custom bidding solutions based on predicted attention impact for media buying.
- Benchmarking of ad creative attention performance against industry standards.
- Analytics to demonstrate improvements in viewer's seen ability of advertising, click-through rates, and conversion percentages.