Violet Australia
Violet provides free, expert-backed guidance and support for Australians navigating caregiving, end-of-life planning, and grief. Its offerings include the Care Compass self-guided planning tool, one-on-one phone coaching from trained Violet Guides, and a 24/7 digital assistant called Ask Violet. The service is available nationwide at no cost to eligible carers, with support available evenings and weekends.
- Software Only
- AI Agents
Funding
Funding not disclosed
Founders
Product
Problem
Most people caring for ageing parents or planning for end-of-life don't know where to start. Conversations about care wishes are difficult, the healthcare system feels overwhelming, and families often wait until a crisis before planning, leaving them unprepared and isolated.
Solution
Violet provides free, expert-backed guidance and support for people navigating caregiving and end-of-life planning. The Care Compass tool helps families work through care conversations at their own pace, while Guided Support Programs pair users with trained Violet Guides for confidential phone-based coaching at times that suit them. Ask Violet, a 24/7 digital assistant, answers care-related questions anytime, and a library of practical resources helps users feel more informed and less alone. All services are free of charge for eligible carers and available nationwide.
Target Audience
Primary users are Australians aged 45–70 who are caring for an ageing parent or planning for their own end-of-life care, as well as people grieving the loss of a loved one.
Features
- Care Compass: a free, self-guided tool for families to document care wishes and preferences at their own pace
- Guided Support Programs: one-on-one phone support from trained Guides with lived experience, available evenings and weekends
- Ask Violet: a 24/7 digital assistant providing research-backed answers to care and planning questions
- Resource library featuring expert articles and practical guides on caregiving and end-of-life topics
- CARE Index 2025: national research based on a survey of 1,000+ Australians aged 45–70, revealing that 88% feel unprepared and 86% have no plan in place