Vinyl Group develops a platform that utilizes data analytics and social networking features to connect music creators with fans and brands. This approach addresses the fragmentation in the music industry by facilitating direct engagement and collaboration, enhancing visibility and monetization opportunities for artists.
Funding
Funding not disclosed
Founders
Product
Problem
The music industry faces challenges in connecting artists directly with their fans and providing verified, accurate music credits. Existing methods for discovering and verifying music metadata are often unreliable, time-consuming, and fragmented across various sources.
Solution
Vinyl Group offers technology solutions that aim to connect music creators, fans, and brands, fostering a more equitable music ecosystem. Jaxsta, a Vinyl Group platform, serves as a comprehensive music credits database sourced directly from industry partners, including labels, publishers, and distributors. Serenade, another Vinyl Group platform, enables artists to create and sell "Smart Formats," which are collectible physical items that unlock chart-eligible music and bonus digital content, providing a novel way for artists to engage with fans and monetize their work.
Target Audience
The primary target audience includes music professionals, researchers, legal teams, royalty administrators, PROs, and anyone seeking reliable music credits data, as well as artists looking for innovative ways to connect with fans and monetize their music through collectible physical items.
Features
- Jaxsta provides access to over 82 million creatives, 28 million releases and recordings, and 22 million works with verified music credits.
- Jaxsta offers a search functionality for effortless discovery of detailed music credits, eliminating the need for unreliable crowd-sourced options.
- Jaxsta's data is sourced directly from over 380 industry partners and is updated weekly.
- Serenade enables artists to create customizable "Smart Formats" that combine physical collectibles with exclusive digital content.
- Serenade's Smart Formats are chart-eligible in the United Kingdom, Ireland, Australia, New Zealand, Germany, and Austria.
- Serenade provides a creator platform for artists to upload and manage digital content associated with their Smart Formats.