ViewLift provides a cloud‑native OTT platform that lets media companies launch and manage streaming services across 16+ devices within weeks, handling content ingestion, transcoding, DRM, and global distribution. The solution includes a drag‑and‑drop UI builder, AI‑driven recommendation engine, and support for 12+ monetization models such as SVOD, AVOD, and PPV, enabling personalized experiences and revenue optimization.
Funding
$7.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Content providers often face lengthy development cycles, complex infrastructure integration, and high operational costs when building and managing over‑the‑top (OTT) video services. This makes it difficult to launch quickly, personalize experiences, and monetize content across multiple devices and markets.
Solution
ViewLift offers a purpose‑built, end‑to‑end OTT platform that enables organizations to launch a fully functional streaming service within weeks. The cloud‑native architecture handles content ingestion, transcoding, DRM, and global distribution, removing the need for separate infrastructure components. An advanced template builder and over 100 configuration options let brands create a customized UI that works on 16+ device platforms. Integrated AI and machine‑learning engines provide real‑time analytics, audience segmentation, and personalized recommendation feeds based on more than 130 data points. The platform supports 12+ monetization models—including SVOD, AVOD, TVOD, PPV and hybrid options—and includes e‑commerce and ad‑targeting tools to maximize revenue. Built‑in video CMS, live‑streaming, and app‑CMS capabilities give operators complete control over VOD, linear, and live content workflows. Ongoing support and managed services ensure scalability and reliability as viewership grows.
Target Audience
Primary customers are media companies, broadcasters, sports leagues, and entertainment brands that need a turnkey OTT solution to launch, scale, and monetize video services across multiple devices.
Features
- Cloud‑native video processing pipeline with DRM, adaptive HLS/DASH streaming, and support for live, linear, and on‑demand content
- Over 100 brandable UI customizations via a drag‑and‑drop template builder for web, mobile, and TV apps
- Integrated AI/ML recommendation engine using 130+ user behavior signals for personalized content discovery
- 12+ built‑in monetization models (SVOD, AVOD, TVOD, PPV, hybrid) with ad targeting, couponing, and e‑commerce integration
- Comprehensive video CMS and app CMS for centralized asset management, automated workflows, and multi‑source ingestion
- Global distribution network with support for 16+ device platforms and embedded analytics dashboards
- Real‑time data and analytics suite delivering granular audience insights, performance reports, and actionable KPI tracking