Vidyard
Vidyard provides AI-powered video tools that help revenue teams build trust throughout the customer journey. Users can create personalized video messages that embed in email or CRM workflows, track viewer engagement, and automate follow-ups with signal-based triggers, while a central hosting platform offers organized libraries, custom permissions, and analytics that tie video performance to leads, pipeline, and revenue.
- Sales Technology
- Software Only
- Artificial Intelligence
- Marketing Technology
- Data & Analytics
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Revenue teams struggle to build personal connections with prospects and customers through crowded, text-based inboxes, leading to lower response rates and missed opportunities. Standard video platforms lack the integration and analytics needed to tie video engagement directly to sales outcomes, making it difficult to scale personalized outreach and track its impact on pipeline and revenue.
Solution
Vidyard provides an AI-powered video platform that enables revenue teams to create, send, and track personalized video messages directly within their existing sales workflows. Users can record personal videos that embed in email or CRM systems, and the platform automatically tracks viewer engagement, providing detailed insights into who watched, when, and for how long. Signal-based automation triggers personalized follow-ups and reminders, allowing teams to scale the human touch without sounding robotic. The platform also includes a central video hosting solution with organized libraries, custom permissions, and compliance controls, ensuring consistent messaging across all sales conversations. Analytics go beyond view counts, connecting video performance to leads, pipeline, and revenue, while branded video hubs allow teams to curate and share content securely with prospects and customers.
Target Audience
Primary users are sales, marketing, and customer success teams in B2B organizations that need to build trust and drive engagement throughout the customer journey, from initial outreach to onboarding, QBRs, renewals, and product training.
Features
- Personalized video creation and embedding directly in email and CRM workflows
- Viewer engagement tracking with detailed analytics on individual and aggregate viewing behavior
- Signal-based automation for personalized outreach, reminders, and follow-up sequences
- Centralized video hosting with custom folders, permissions, and compliance standards
- Branded video hubs for curating and sharing video libraries with public or private audiences
- Analytics that tie video performance to leads, pipeline, and revenue, with built-in integrations