VideoAmp provides a cross-platform measurement and optimization platform that integrates data from linear TV, streaming, and digital media to enhance audience targeting and campaign effectiveness. By unifying audience insights, VideoAmp enables advertisers to improve return on investment and helps publishers increase revenue through more efficient ad placements.
Funding
$150M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
VCFounders
Product
Problem
Advertisers struggle to get a unified view of campaign performance across linear TV, streaming services, and digital media, leading to inefficient budget allocation and difficulty in optimizing audience targeting. Fragmented data silos prevent accurate measurement of reach, frequency, and return on investment across different platforms.
Solution
VideoAmp offers a cross-platform measurement and optimization platform that consolidates data from linear TV, streaming, and digital media to provide a holistic view of advertising performance. The platform enables advertisers to precisely measure and optimize campaigns, identify valuable audiences, and improve business outcomes. By unifying audience insights, VideoAmp empowers brands, agencies, and publishers to make data-driven decisions, enhance audience engagement, and maximize advertising revenue.
Target Audience
VideoAmp serves brands seeking cross-platform insights for data-driven advertising decisions, agencies aiming to improve campaign results for their clients, and publishers looking to generate more advertising revenue.
Features
- Cross-platform planning and optimization tools for efficient video plan creation and audience engagement.
- Measurement and currency solutions to evaluate media performance based on audience and business outcomes.
- Advanced audience segmentation capabilities for precise targeting across platforms.
- Direct API integrations and user-friendly dashboards for seamless workflow integration.
- VALID™ big data technology for advanced advertising analytics.
- Cross-platform reach and frequency measurement.
- Outcome-based attribution modeling.