Vibe is a streaming TV advertising platform that enables small and medium-sized businesses to launch targeted ad campaigns on over 500 streaming apps and TV channels within five minutes. By providing instant access and real-time performance tracking, Vibe helps businesses increase brand visibility and drive foot traffic with measurable results, such as a cost per view of $0.02 and significant audience engagement.
Funding
Funding not disclosed
Founders
Product
Problem
Small and medium-sized businesses (SMBs) often lack the resources and expertise to effectively utilize streaming TV advertising, facing challenges in accessing and managing campaigns across numerous platforms. The complexity of navigating various streaming apps and TV channels, coupled with the need for precise targeting and real-time performance tracking, creates a barrier to entry for many SMBs seeking to leverage this growing advertising medium.
Solution
Vibe offers a self-service advertising platform designed to simplify streaming TV (CTV) advertising for SMBs. The platform provides instant access to over 500 streaming apps and TV channels, enabling businesses to launch targeted ad campaigns within minutes. Vibe empowers users to define their target audience based on socio-demographic characteristics, interests, and purchase intent, ensuring ads are shown to relevant viewers. Real-time performance tracking and reporting tools provide insights into campaign effectiveness, allowing for data-driven optimization and measurable results.
Target Audience
The primary target audience is small and medium-sized businesses (SMBs) looking to advertise on streaming TV platforms to increase brand visibility and drive customer engagement.
Features
- Self-service platform for creating and managing streaming TV ad campaigns
- Access to over 500 streaming apps and TV channels
- Granular audience targeting based on demographics, interests, and intent-to-buy signals
- Real-time campaign performance tracking and reporting
- Streamlined setup process, enabling campaign launches in as little as five minutes
- Tools to target advertising locally or nationwide