Vibenomics operates North America's largest in-store audio advertising network, utilizing programmatic technology for targeted, data-driven campaigns that engage consumers at the point of purchase. By providing measurable location-based attribution and comprehensive post-campaign reporting, Vibenomics enhances the effectiveness of omnichannel retail strategies for brands and retailers.
Funding
$12.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to effectively engage consumers at the point of purchase in physical retail locations. Traditional advertising methods lack the targeting capabilities and real-time adaptability needed to resonate with shoppers and influence buying decisions. Measuring the impact of in-store advertising on actual sales remains a challenge for omnichannel retail strategies.
Solution
Vibenomics provides a programmatic in-store audio advertising network that enables brands to connect with consumers at the point of purchase. The platform leverages data-driven audience targeting and personalized, contextual creative to deliver relevant messages to shoppers. Its technology allows for real-time campaign adjustments, ensuring optimal performance and flexibility. Vibenomics offers location-based attribution and comprehensive post-campaign reporting, providing measurable insights into the effectiveness of in-store audio advertising and its impact on omnichannel retail strategies.
Target Audience
Vibenomics targets brands and retailers looking to enhance their omnichannel retail strategies by engaging consumers at the point of purchase with targeted, data-driven in-store audio advertising.
Features
- Programmatic platform for managing and deploying in-store audio advertising campaigns
- Audience targeting based on product SKU and shopper demographics
- Personalized and contextual creative messaging
- Real-time campaign optimization and in-flight adjustments
- Location-based attribution to measure the impact of audio ads on point-of-sale (POS) data
- Comprehensive post-campaign reporting with audio benchmark index
- Integration with programmatic buy-side platforms