Vibe provides emotional AI that captures real‑time valence and arousal data from viewers to inform creative decisions. By delivering second‑by‑second emotional metrics, a Vibe Resonance Score, and actionable KEEP/CUT guidance, the platform helps brands test concepts, select the most resonant versions, and evaluate post‑launch performance, turning gut‑feel decisions into data‑driven insights.
Funding
Funding not disclosed
Founders
Product
Problem
Brands allocate large budgets to creative development but rely on subjective opinions, internal debates, and intuition, leading to costly missteps and uncertain campaign performance.
Solution
Vibe offers an emotional AI platform that records second‑by‑second valence and arousal responses from real viewers using any camera‑enabled device. The system generates a Vibe Resonance Score, timestamped KEEP/CUT recommendations, and strategic insights that can be applied at concept, production, and post‑launch stages. By quantifying audience emotional reactions, Vibe replaces gut‑based decisions with data‑driven guidance, helping brands select the most resonant creative assets and understand why certain elements succeed or fail. The platform also includes tools for brief compliance, brand voice alignment, and integration of the Vibe EQ measurement engine into external workflows.
Target Audience
Primary customers are brand marketers and advertising agencies that need data‑backed validation of creative concepts, production edits, and campaign performance.
Features
- Real‑time valence and arousal measurement from any camera device via the Vibe EQ engine
- Vibe Resonance Score that ranks multiple creative cuts for objective version selection
- Timestamped KEEP/CUT guidance pinpointing moments of high or low emotional impact
- Strategic recommendations and post‑mortem analysis linking emotional data to campaign outcomes
- Brief Analyzer that checks brand voice compliance, claim coverage, audience targeting signals, mandatory disclosures, and CTA alignment
- API and SDK access (Vibe Hub) for embedding emotional analytics into third‑party platforms and workflows