Vibe provides an emotional AI platform that captures real‑time valence and arousal data from viewers to evaluate creative assets. By delivering second‑by‑second emotional metrics, a Vibe Resonance Score, and timestamped KEEP/CUT guidance, it helps brands and agencies select the most effective concepts, optimize production, and conduct post‑launch analysis, turning creative decisions from gut feel into data‑driven insights.
Funding
Funding not disclosed
Founders
Product
Problem
Brands allocate large budgets to creative development but rely on gut feelings, internal debates, and limited testing, leading to costly missteps and uncertain campaign performance.
Solution
Vibe offers an emotional AI platform that captures second‑by‑second valence and arousal signals from real viewers using camera‑based analysis. The system generates a Vibe Resonance Score, timestamped KEEP/CUT recommendations, and strategic insights that guide decisions at concept, production, and post‑launch stages. By quantifying audience emotional response, Vibe replaces intuition with measurable data, enabling brands to select the most resonant creative assets, optimize media spend, and understand why campaigns succeed or fall short. The platform integrates into existing workflows through modular products such as Vibe Study, Vibe Selector, and Brief Analyzer, providing actionable reports and compliance checks without requiring extensive in‑house R&D.
Target Audience
Primary customers are brand marketers, advertising agencies, and media planners who need data‑driven validation of creative concepts and assets across the campaign lifecycle.
Features
- Real‑time valence and arousal measurement from any device with a camera (Vibe EQ engine)
- Vibe Resonance Score that ranks multiple creative cuts for objective version selection
- Timestamped KEEP/CUT guidance pinpointing moments of high or low emotional impact
- Strategic recommendations and post‑mortem analysis to inform future briefs
- Brief Analyzer compliance reports covering brand voice, claim coverage, audience targeting, disclosures, and CTA alignment
- API and SDK access (Vibe Hub) for integration into media platforms, research tools, or custom workflows