Viant provides AI‑powered, people‑based advertising technology that enables agencies and brands to run omnichannel campaigns across CTV, digital audio, out‑of‑home and more, without relying on third‑party cookies. Its platform unifies first‑party data and measurement, allowing advertisers to track key performance indicators such as site visits and in‑store purchases to optimize return on ad spend.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers and agencies struggle to run effective omnichannel campaigns across emerging media such as CTV, digital audio, out‑of‑home and in‑game because traditional programmatic solutions rely on third‑party cookies and fragmented data sources, making audience targeting, measurement and ROI optimization difficult.
Solution
Viant offers a people‑based advertising platform that activates first‑party audience data to power programmatic buying across multiple channels without third‑party cookies. Its integrated demand‑side platform (DSP) and data platform enable marketers to plan, execute and measure campaigns from a single interface, applying AI‑driven optimization to improve ad placement and return on ad spend. The solution supports industry standards such as IRIS.TV for premium CTV inventory and provides advanced reporting capabilities—including conversion lift, foot‑traffic attribution, multi‑touch attribution and cross‑channel sales analytics—to link ad exposure to offline and online business outcomes. By unifying ID resolution, audience segmentation and real‑time bidding, Viant helps advertisers reach real people on any device while delivering actionable performance insights.
Target Audience
Primary customers are media agencies and brand marketers that run large‑scale programmatic campaigns across CTV, audio, out‑of‑home and gaming channels and need cookieless audience targeting and performance measurement.
Features
- Omnichannel DSP that serves CTV, digital audio, DOOH, in‑game and other emerging inventory in a cookieless environment
- Integrated data platform for first‑party data activation, ID unification, audience segmentation and workflow automation
- AI‑powered bidding and optimization models that maximize ROAS and adjust spend in real time
- Advanced measurement suite offering conversion lift, foot‑traffic attribution, multi‑touch attribution and cross‑channel sales reporting
- Support for IRIS.TV content classification standards to ensure premium CTV inventory quality
- Export of campaign data to clean‑room environments or client‑preferred analytics tools for secure analysis