Veylinx provides behavioral market research that embeds real transactional experiments into consumer studies, allowing participants to pay actual prices for ideas, concepts, or products. This auction‑based approach yields quantitative insights on true willingness‑to‑pay, demand, and purchase drivers across the product lifecycle, delivered via real‑time dashboards and segment‑level reports for brand managers and market researchers.
Funding
$2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Companies often rely on traditional market research methods that capture only stated preferences or intent, which can misrepresent actual consumer purchasing behavior and lead to costly product and pricing decisions.
Solution
Veylinx conducts behavioral market research by embedding real transactional experiments into consumer studies, giving participants “skin in the game.” Participants choose the price they would actually pay for ideas, concepts, or products, allowing Veylinx to measure true consumer value, demand, and purchase drivers. The platform delivers quantitative insights across the product lifecycle—from idea screening and concept testing to price optimization, in‑home usage testing, and post‑launch brand tracking. Results are provided through dashboards and reports that highlight segment‑level preferences, willingness‑to‑pay, and the underlying reasons for purchase decisions, enabling clients to make data‑driven choices with higher confidence.
Target Audience
Primary customers are consumer goods manufacturers, brand managers, and market research teams that need accurate demand and pricing insights for new or existing products.
Features
- Auction‑based transactional experiments that capture actual willingness‑to‑pay rather than stated intent
- End‑to‑end study designs covering idea screening, concept testing, price testing, usage testing, and brand tracking
- Real‑time analytics dashboard with segment breakdowns, value curves, and driver analysis
- Flexible engagement models: fully managed studies, collaborative consulting, or self‑service platform access
- Integration of consumer purchase data with traditional survey metrics for a comprehensive view of demand
- Cross‑industry applicability for products ranging from consumer goods to subscription services and digital apps